ABOUT US

 

 

SÉLOC was founded in Los Angeles, California by Aubrey Coles. 

SÉLOC is distinguished for their science based skin care formulations that are harmonized by botanicals.  Bolstered with the use of potent active ingredients, Séloc's formulas rival the most sought after brands.  Additionally Séloc is devoted to utilizing organic and all natural substances whenever possible and without compromising formulations.  Séloc is also committed to never test on animals.

 

FOUNDER

Before embarking on a skin care & beauty line, Aubrey pursued her dream of opera singing & received her Master’s in Opera at the esteemed Thornton School of Music, at USC.  She later went on to sell real estate in Malibu all while moonlighting as a waitress in between sales & gigs. 

Being on stage and constantly in front of people, made her aware of the need for great skin care and beauty products. However, a lot of products she found contained too many harsh chemicals and the products that were “all natural” or “organic” never seemed to work.  So, Aubrey saw the need to start her own skin care company and bring consumers the best of both worlds.  Scientific based skin care formulas that are harmonized by botanicals.  

 

 

We hope you can appreciate how Aubrey values science in coordination with botanicals and how her artistic abilities blend with her passion for skin care.  As an imaginative performer, Aubrey's unique approach to skin care is her pursuit of innovation of products through storytelling, and her desire to bring you effective clean skincare in an honest and personal way.

At the center of Aubrey’s approach is her distinct way of listening to what people want from their skin care and incorporating romantic conceptual marketing that not only includes everyone but tells a story that comes from her heart.